I recently wrote a post over at the Medical Blog Network about the sad state of healthcare branding. Previously, I’ve also written about how blogs can fit into a branding strategy.

Here in Atlanta, I am noticing an increased effort toward branding of our local, large healthcare systems. Emory and Wellstar are the most notable. There are others players that are noticably silent (Promina, Northside Hospital, St. Joseph’s, Gwinnett Health System).

Here in Atlanta the branding efforts are differentiating the two players along distinctly different lines. This indeed the goal. Emory is focusing on state-of-the-art delivery of medicine- especially in cardiology. Wellstar is focusing on being knowlegeable and caring- especially in the area of cancer and well-care.

We all know that the US Healthcare system is made up of thousands of independenly operating markets. Each market is governed by its own set of market influencers. Kind readers, what are the branding trends that you are seeing in each of your markets?

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