A couple of weeks ago, I wrote an article over at the Medical Blog Network titled What Your Internet Presence Says About You.  Now I have found a cute but “spot-on” advertisement by Microsoft.  I can’t find a viral download of the advertisement so I’ll summarize it.

It starts with this older man in his office looking at the clock.  He seems sad and he seems like he is waiting for something.  Then a woman and her dog approach his store front window.  The dog begins to bark furiously at the man.  The man gets up and walks to the window to look out. 

Then the shot changes.  It show the woman and the dog.  She is standing on the sidewalk in front of a row of small town shops. The dog is barking at an empty lot.   

The shot comes back to the man and then the words fightinvisibusiness.com pop up.

If you follow the link, it goes to the beta download of Microsoft’s OfficeLive product which is designed to help businesses set up a website. 

Now, I’m not promoting this product here.  However, I think this advertisement is a wonderful illustration of what I was talking about over at the Medical Blog Network.  If you don’t have some sort of online presence, then you are invisible to your potential customers. You just don’t exist as an option.

I realize that some will hotly and vigorously refute this notion.  However, those few won’t be the one’s reading this post.

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