It just drives me crazy when someone comes up with a truly simple solution to a describe or fix a complex problem. I’m not talking the genius of Ron Popeil, the inventor of great things like the “Veg-o-matic”, “Mr Microphone”, “Great Looking Hair” spray paint for your bald spot. and the oft coveted “Popeil Pocket Fisherman“. Here, I’m talking about true inspiration, obvious to all that reflects true genius. Well, I just happened across Steve Rubel’s Magic T model. It’s simplicity made me want to crawl into the corner for dunces and wimper. In Rubel’s new model, traditional marketing is used to reach the masses to let them know you exist. Interactive marketing strategies (blogs, podcasts, vcasts) to meet, appeal to and engage the audience who seek you out. Nonprofit and healthcare businesses generally fail to develop marketing strategies that truly get at engaging people to take action. I think the thought is that everyone should want to help a good cause or improve their health. Subsequently, they just cast a wide net and wait for the catch. If they were to utilize more interactive marketing, success would be easier. Afterall, patients, donors, and volunteers share the desire to utilize companies /providers that they like and trust. Much of the hard work of building trust is done through information gathering. No one likes to come to a new business or health relationship ill informed. Afterall, given our rushed lifestyle, we do not have time to waste. Like it or not…. the internet is the primary source for learning about everything. So what are you doing to meet the informational needs of the people who might consider using your service or supporting your cause? Tags: , , ,

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