Thanks to Mack Collier over at The Viral Garden for his post on Monday, 11/28 that discusses things to consider before starting a company blog. It is actually a summary of a 10 step article he has written for Marketingprofs.com (paid subscription required).

He emphasizes the following:

  1. Understand up-front that a blog is a LONG-TERM investment.
  2. Write the blog from the READER’S point of view.
  3. Have a comment policy in place before you start blogging.

As I prepare for the Healthcare Blogging Summit, I think this is excellent advice for anyone considering starting a blog— not just company blogs. These actually have been lessons I’ve learned through trial and error. Like many other bloggers, I find the hardest thing is to be diligent about posting. Life gets busy and I get distracted. Just like cheating on a diet, it is important to recognize the error and then pick up and start again. Don’t judge yourself and don’t quit– just get back to doing what you need to do.

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