Thanks to Josh over at hyku for this interesting note.

It seems as though the Florida Times Union in Jacksonville, FL has run an article about a disgruntled consumer who has started a website to discuss and promote his displeasure with the treatment he got at a Florida healthsystem.

Bad press is one thing. Getting picked up by a local newspaper is a coup. However, the more sneaky and rather ironic thing about all of this is that now that Josh has inspired me to blog about this, Google now has a couple of more links to consider. For those of you who do not know, many search engines give higher credit to blog links when they consider position rankings within their systems.

And now that I have used a trackback to Josh - the impact of my single post has potentially been doubled.

So now this disgruntled customer has a a chance of being number one whenever Shands Healthcare is searched for using a internet search engine. That’s bad. But what is worse is that Shands has no avenue for even responding (even detailing reasons why they are not responding). Subsequently, this gentleman’s displeasure goes unanswered and will likely go on to have a lot of impact when a new patient is seeking treatment at the facility.

Tags: , ,