As my mentor and friend Toby Bloomberg says: “Blogging is about relationships and community.” After a 16 months participating in the blogosphere, I have been able to meet and get to know a host of others who share my interests and who have taught me a few things.

One of those people is Nedra Kline Weinreich. She’s smart, witty, creative and has a good heart, to boot. She has a real knack of communicating social marketing how-tos to inspire positive changes in behavior with the goal of improving health or creating social change.

Nedra is holding a training session on March 28-30 in Washington DC. She has set up a Squidoo Page to give information about the agenda and the content. If you can’t go, then consider purchasing her book from this page– as squidoo will donate a portion to a charity of Nedra’s choice. Plus it will get you started thinking in a whole new way!

Held in conjuction with the George Washington University School of Public Health and Health Services, some of the training highlights of the seminar include:

  • How social marketing uses commercial marketing tools to create behavior change
  • How to think like a social marketer
  • How to develop a strategy using the 8 Ps of the social marketing mix
  • How to design effective messages and materials
  • How to work with the media to get your message out through news and entertainment programming
  • How to use cutting-edge technologies to put the new media to work for you
  • How to get the most out of your social marketing budget — even if it’s small

Given all the work I’ve got piled up for the non-profit I’m a part of and my other blog, I wish I could go. However, right now significant travel is just not in the budget (time or money). However, if Nedra comes to Atlanta— I’m so IN! and I’m dragging some friends! Hint!!! Hint!!!

However in the honor code of BBF-edness (Best Blogging Friends) and fellow RUSH fan-edness (The Band not the simpleminded pundit–no google juice for him!), Nedra has generously created a cool coupon so that DIT readers can get a little savings if they can attend. You get $75 off of registration if you register and use the code: DIT75    Cool Huh!!!

Tags: