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Driving In Traffic » 2007 » June

June 2007


You know, when your 10 years old, the worst thing you should have to worry about is boys pulling your pig-tails. However, Olivia King has Cystic Fibrosis and needs a liver transplant. If that wasn’t enough—she also needs $185,000 to cover the medical expenses (not covered by insurance). Read her Mom’s journal here.

Last week Toby Bloomberg asked me if I thought we could rally the Atlanta blogosphere and perhaps others to lend a hand to get the word out about a very ill young girl, Olivia King, who needs our help. So this Friday, Toby formally tagged me and asked me to help spread the word about Olivia.

So here’s how you can help:

  1. Participate in the golf tournament on July 7, 2007 at Orchard Hills in Newnan (My Father-in-law’s favorite course!). CALL 817-232-1773 or 678-522-4941 FOR MORE INFO!
  2. Sponsor something at the golf tournament– call the numbers above
  3. Donate through Helping Hand Ministries (tax-deductible)
  4. If you don’t care about the tax break and want to make an online donation please go to Mom Barb’s PayPal Account. Use kingbkmp1@bellsouth.net as the email code.
  5. Blog about this!
  6. Send or post a note of encouragement!
  7. Go to the Chipin I created to donate directly to Olivia’s Mom
  8. Promote the Chipin badge on your MySpace, Facebook, or other social networking sites.
Goat Creek Trailhead

As many of you know, I started blogging in 2005 for business at the encouragement of a close friend. The blogging bug bit me and bit me hard. What started as an academic experiment to boost the company’s google juice, eventually took me to places I never expected and led me to a wonderful set of friends and colleagues.

My enthusiasm over the potentials of this relatively new technology morphed me into an evangelist that had me trying to convince those I met that they, too, could use the technology. Subsequently, over time I began working with people and organizations to help them set up a blog and a successful strategy for meeting their goals.

In the past, I have been hesitant about soliciting for business, given that I had so much on my plate already. Honestly, in hindsight, it just wasn’t the time. However, now the journey that began with me starting the business blog, launching my personal blog (here), then launching my do-good blog, and now being invited to participate in the iVillage social network issues related to philanthropy and giving back, has led me to a place where my confidence that I can help is getting close to being equal with my desire to help.
For a while now, I’ve known that I was on a path toward doing something new. Being one that loves structure and routine I’ve struggled against it. However, the recent technology trials and tribulations with my domain name and blog hosting- gave me the cosmic kick in the pants to get off my duff and try to do what I really want to do— help healthcare and nonprofit organizations use social media strategies to boost their communications internally and externally, with the goal of building stronger relationships.

So with that said and the emotional support of my family (Jump in the water is fine.)— I’m taking the leap. www.drivingintraffic.com will be the online homebase for my services and consulting. Subsequently, with the change in URL of this blog, comes a change in focus.

Drivingintrafficblog.com will now really focus on supporting the efforts of my consulting. As much as I hate to say it– it will likely become more wonky but hopefully not too boring. However being more of a woman of action rather than musing about what can be done, I will still have the business blog and the do-good blog to give me real and genuine experience of the spaces I want to help others join.

I look forward to the new opportunities and meeting new folks on the path ahead.

Ok– moving a blog is a pain!  I sincerely hope this is the last time I have to do it— EVER!  Of course, such change always comes when you don’t really have time to mess with it.  Oh– well… it is finally done.
Thanks for your patience.

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